How to Make Money Using the Internet
If you are serious about learning how to make money on the internet, I’ve got three powerful words for you: Dominate Your Niche. In other words, pick a specific area you would like to blog about and make yourself the authority on that subject. Accomplish this for the right niche and you will make gobs of cash. Forget the primer, I’m going to give you the whole game plan right now.
Chapter 1: How to Make Money Using the Internet
When I say select a niche, I mean select a topic you have a talent about or have a passion with. For example, I like to write about how to “make money on the net” so this is what I focus on in my blog. You can write about anything you want with one caveat, you have to be able to monetize it. I’m big on examples so let’s churn one out for illustration purposes. Let’s say you are such an Internet beginner that half the time you need help checking your email, but you know a hell of a lot about American Idol or restoring old Cameros. This is all need to start making money online. That’s right, just one talent that you can write about will fuel your new side income from home.
So we have a talent. Now all you have to do is find out if it pays. We’ll do this by visiting Google Adwords Keyword tool. Simply enter in your general keyword and Google will spit back that term and a number of other related keywords that get a varying amount of searches. On the right side of the main box you will see a little box labeled “match type” with a selector button for options underneath. Select “exact”. This will change the number of searches for the different keywords to very close to the actual amount of searches they receive for the month. Above match type you will see a label called choose columns to display. Use the selector arrow to select “Show estimated AVG. CPC”. This will tell you how much advertisers pay Google, on average, for a click to their site for searches turning up a particular keyword search term.
The optimal keyword to be found under would be the one with the most efficient combination of searches and cost per click (”CPC”) as this would produce the most money for you. (We’ll get to how it will make you money in a second.) How about a demonstration just to make this crystal clear? Let’s say the term “make money on the internet” gets 10,000 searches per month and pays $2.00 per click. Now assume the search for “making money online” gets 20,000 searches and pays $0.50 per click. On the surface, which do you think would be the better keyword to base your niche around? Can you see the answer is A – make money on the internet? The reason why is all other things equal, A has the potential to make $20,000 (10,000 x $2) and B can only pay you $10,000 (20,000 x $0.50). Of course, we haven’t added any dynamics to the equation yet, but now you’re beginning to get an idea on the basics of choosing your theme and underlying keywords to that theme.
Chapter 2: How to Make Money at Home
Now that you can see the basics of making money on the net, let’s dig a little deeper. While the number of searches and the average CPC is crucial, we can’t just base our decision to target a particular keyword string on those factors alone, we must also consider competition. Competition comes in the form of how many people are competing against you for the same keywords. So what this means is while A and B definitely look appealing from a numbers stand point, you may want to choose option C that only has 2,000 searches at $0.40 per click. Although this isn’t as exciting as the numbers listed above, option C can be much more realistic and easier to achieve, thus giving you more efficient money for the time you have invested into optimizing your site.
How can you tell how much competition a site has? First look at the sheer number of search results. If this is 1,000,000 strong and growing, you have one elementary indicator the competing websites won’t be a cake walk to out duel. However, another more telling characteristic is to look at the first 3 pages of search results and see if the title tags (the blue headlines for each search result or very top left hand text on the browser when you are actually visiting a website) read for the exact same terms you want to optimize for. Let’s use me for an example again. I’m trying to optimize my site for make money on the internet. Just by searching the top websites I can see at least half have optimized their webpage for this term so I know getting to the top of Google won’t be as easy than if only a 1/4 of the sites were optimized exactly for this keyword.
These two means of seeing your opponent’s strength that I have discussed are very basic and preliminary. Other good indicators can are page rank, number of inbound links, the quality of these links, and the keyword density of the page you land on when searching for the term. These are slightly more than what is necessary for this discussion on how to make money online for beginners and involve downloading software so let’s stick with the preliminary measures to measure what you’re up against for now.
Chapter 3: Best Ways to Make Money on the Internet
Remember the Average CPC talk a chapter back. Let’s talk more about its relevancy to your site. Adwords is a Google ad campaign that advertisers use to attract targerted visitors to their website. Adsense is a Google publishing campaign that allows websites to receive a portion of the advertiser revenue when their website draws a click from a visitor. This is where Average CPC comes into play. The CPC is what the advertiser bids per click. You will not get this entire amount. In fact, because of Google policies, nobody can tell you with any certainty how much you will get for any given click. In general, however, you can expect to get somewhere between 25% to 50% of the ad revenue depending on how well Google likes the clicks you are getting on your website. For now, this explanation will suffice on how much you will get paid on Adsense, but there is more complexity on this issue that we will talk about later.
In a brief summary of what we have mentioned above, you will need to pick a topic to write about and then decide whether that subject is lucrative enough to pursue based on the number of searches and how much advertisers are paying per click. In the next blogs, we will discuss more about search engine optimization (”SEO”) or how to move you blog up in the search engine, designing your blog to make the most money, other ways to monetizing your site, building multiple blogs, writing ebooks for money, free software you can use on your website, and other ways to make money on ther internet.